Reduction of cognitive dissonance by seeking consonant information

  • Adams J
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Abstract

"An experiment was conducted to test two hypotheses about the reduction of cognitive dissonance by seeking information. The hypotheses were: (a) a person in whom dissonance has been produced by exposure to a communication advocating an opinion contrary to the person's is more likely to seek information than a person exposed to a compatible communication, and (b) a person in whom dissonance has been produced by a contrary communication tends to seek information from a source agreeing with his opinion. The opinions of 100 mothers on the importance of hereditary and environmental factors in child rearing were ascertained by personal interview; they were then exposed to a tape recorded, authoritative communication espousing a hereditary or an environmental point of view… . The results supported the first hypothesis." From Psyc Abstracts 36:01:3GG74A. (PsycINFO Database Record (c) 2013 APA, all rights reserved)

Author-supplied keywords

  • COGNITION, DISSONANCE &
  • DISSONANCE, INFORMATION SEEKING &
  • INFORMATION SEEKING
  • INFORMATION, DISSONANCE &
  • LEADERSHIP
  • SEEKING

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Authors

  • J. S. Adams

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