Reflections and Reviews Losing Consciousness : Automatic Influences

  • Judgment C
  • Bargh J
  • 186


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


Consumer research has largely missed out on two key developments in social cognition research: the growing evidence that much of social judgment and behavior occur without conscious awareness or intent and the substantial moderating influence of social and selfrelated goal pursuits on basic cognitive and reasoning processes. This evidence is described and its implications are drawn for nonconsciousincluding subliminalinfluences on consumer behavior. The consumer research domain appears ideal for the necessary next wave of this research: the assessment of how much of a role nonconscious influences play in real life in decisions and behavior that are of real consequence to the individual.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Get full text


  • Consumer Judgment

  • John a Bargh

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free