The article discusses the significance of reputation for a company. The company's reputation reflects the performance and status of the business as well as the people who own and run it. The ultimate responsibility of the board is to protect and maintain their good reputation in the market, business community as well as among their stakeholders. If the reputation and trust have been lost, it can result to scrutiny from regulators, insurers, and society, less patronage by consumers and investors, and it would lower the morale of the employees.
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