(Re)solving space and time: Fulfilment issues in online grocery retailing

  • Murphy A
  • 35

    Readers

    Mendeley users who have this article in their library.
  • 23

    Citations

    Citations of this article.

Abstract

There has been much hype and speculation in the media and in academe on the vitality and future of the 'Internet economy'. In this paper the author uses case studies from Britain, Canada, New Zealand and the United States to assess the strengths and weaknesses of online grocery retailers, from national chain stores pursuing a 'bricks and clicks' strategy to 'pure-play' startups. He argues that delivering groceries via the Internet to customer doorsteps requires ways of solving space and time that are markedly different from previous trends in food retail logistics. He holds that solving problems of space management creates problems in the management of time and vice versa. In particular, 'e-tailers' struggle with fulfilment costs and logistics, and have attempted to manage customers' time and locations to reduce these costs. Store-based operations may be best suited for short-term profitability (or loss minimisation), whereas warehouse-based fulfilment may hold future promise of greater efficiency and flexibility. The author suggests that online organic home delivery may be the most successful type of online food retailer, for its size, given greater customer commitment and problems with store-based supply of organic food.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Andrew J. Murphy

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free