Is Reverse Innovation Like Disruptive Innovation?

  • Govindarajan V
  • Trimble C
  • 39


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


There is an overlap between reverse innovation and disruptive innovation but not a one-to-one relationship. In other words: Some, but not all, illustrations of reverse innovation are also illustrations of disruptive innovation.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

There are no full text links


  • Vijay Govindarajan

  • Chris Trimble

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free