Every company has a set of formalized procedures for ascertaining future market opportunities, whether that company has these procedures written down or transmitted orally, and even whether that company knows it or not. As project manager, your job is to lead. Lead by example, lead by working your tail off, lead by paying attention to details, but always lead. As project manager, part of your duties is to try to understand the human mind, the set of emotions that drive them all, and use this understanding to make yourself and those under your supervision better as employees and people.
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