Supported by data from forty-five cases of product development with varying degrees of success, the concept of product champion and his-role in the innovation process is explored in this article. Problems as well as the desirable qualities of a successful product champion are examined and organizational factors conducive to innovation are identified. © 1974, The Regents of the University of California. All rights reserved.
CITATION STYLE
Chakrabarti, A. K. (1974). The Role of Champion in Product Innovation. California Management Review, 17(2), 58–62. https://doi.org/10.2307/41164561
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