Satisficing revisited

  • Goodrich M
  • Stirling W
  • Bolr L
  • 54


    Mendeley users who have this article in their library.
  • 35


    Citations of this article.


Formulates and presents a satisficing decision paradigm, using a cost benefit tradeoff, and generates a decision rule applicable to both designing intelligent machines and describing human behavior. In the debate between simple inference heuristics and complex decision mechanisms, the authors suggest that a decision making process that extends to both naturalistic and novel settings should extend beyond the confines of this debate. Both simple heuristics and complex mechanisms are cognitive skills adapted to and appropriate for some circumstances but not for others. Rather than ask which skill is better, it may be more important to ask when a skill is justified. The selection and application of an appropriate cognitive skill for a particular problem has costs and benefits, and therefore requires the resolution of a tradeoff. In revisiting satisficing, it is suggested that the essence of satisficing is tradeoff. Unlike heuristics, which derive their justification from empirical phenomena, and unlike optimal solutions, which derive their justification by an evaluation of alternatives, satisficing decision-making derives its justification by an evaluation of consequences.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Michael A. Goodrich

  • Wynn C. Stirling

  • Lrwin R. Bolr

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free