The school board president's perception of the district superintendent: Applying the lenses of social influence and social style

  • Petersen G
  • Short P
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This exploratory study used components found in social influence theory and social style to examine the school board president's perceptions of the district superintendent's ability to influence the construction of the board agenda and voting decisions made by school boards in 131 randomly chosen school districts. Social influence theory and social style suggest that credibility, social attractiveness, assertiveness, and emotiveness are effective and compelling elements of influence.

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  • George J. Petersen

  • Paula M. Short

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