Abstract
How Clay Christensen’s “milkshake test” predicts which ultrahyped technology will succeed, and which will bomb.
Cite
CITATION STYLE
APA
Dan, & Heath, C. (2011). Why Second Life Failed. Slate. Retrieved from http://www.slate.com/articles/business/moneybox/2011/11/why_second_life_failed_how_the_milkshake_test_helps_predict_which_ultra_hyped_technology_will_succeed_and_which_won_t_.html
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