Servitization in the automotive sector: creating value and competitive advantage through service after sales

  • Verstrepen S
  • Deschoolmeester D
  • Berg R
  • 49

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Abstract

A framework for servitization and service after sales is introduced as a tool for manufacturing companies to create customer value and competitive advantage. The role of information technology in implementing this framework is underlined and a number of trends, future evolutions and business challenges in the Belgian automotive industry are discussed in order to illustrate the potential impact these framework concepts may have on a particular market.

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Authors

  • Sven Verstrepen

  • Dirk Deschoolmeester

  • Roelof J. Berg

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