Sex differences in the effect of item style on social desirability and frequency of endorsement

Abstract

Items written in 7 different styles are evaluated. Social desirability increased only with the Guilty style. Frequency of responding was lowered by the Trouble Controlling style for males and increased by the Like Most People and Tempted styles for females. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1962 American Psychological Association.