Does the sexual double standard still exist? Perceptions of university women

  • Milhausen R
  • Herold E
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JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact Conflicting research findings regarding the sexual double standard have led to much debate over its existence in North American society. Using a diversity of measures, 165 women at a Canadian university were surveyed to determine their per-ceptions and behaviors regarding the sexual double standard. The normative belief that men are rewarded for having a high number of sexual partners, whereas women are penalizedfor similar behavior is one major component of the sexual double standard that was studied. The most striking finding was the discrepancy between the women's perception of the sexual dou-ble standard at the societal level and their own personal rejection of the double standard. Most respondents believed other women were more likely to enforce the double standard than were men. Women who had many previous sexual partners were

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  • Robin R. Milhausen

  • Edward S. Herold

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