This paper introduces the topic of sports entrepreneurship to the reader and discusses the importance of having a social entrepreneurial orientation in sports. The issues why individuals and organisations pursue business ventures in sports are addressed with a focus on the social and economic opportunities existing for sports entrepreneurs. A social institutional perspective of sport entrepreneurship is also addressed in the paper that highlights the role of sport in society. Entrepreneurial sport ventures are then examined which leads to a discussion of research opportunities and practical implications of sport in relation to social entrepreneurship and innovation.
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