Social entrepreneurship and innovation in sports

  • Ratten V
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This paper introduces the topic of sports entrepreneurship to the reader and discusses the importance of having a social entrepreneurial orientation in sports. The issues why individuals and organisations pursue business ventures in sports are addressed with a focus on the social and economic opportunities existing for sports entrepreneurs. A social institutional perspective of sport entrepreneurship is also addressed in the paper that highlights the role of sport in society. Entrepreneurial sport ventures are then examined which leads to a discussion of research opportunities and practical implications of sport in relation to social entrepreneurship and innovation.

Author-supplied keywords

  • 2011
  • entrepreneurship and innovation in
  • follows
  • innovation
  • int
  • j
  • ratten
  • reference to this paper
  • should be made as
  • small business
  • social
  • social entrepreneurship
  • social entrepreneurship and
  • sport
  • sports
  • sports entrepreneurship
  • v

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  • Vanessa Ratten

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