Social influences related to college students' use of Macintosh computers on an all-PC campus

  • Firmin M
  • Firmin R
  • Wood W
 et al. 
  • 26


    Mendeley users who have this article in their library.
  • 1


    Citations of this article.


In the present qualitative research study, 35 Mac users were interviewed in a university campus that exclusively supports PC machines. We particularly explored the Mac-users' social influences, saving technological and other influences for future reports. Results showed Mac users to possess significant connections with other Mac users on the university campus. The Mac users in our study indicated that positive, past exposure, including Apple's advertising of Macs, had sharp influences on their decisions to become and remain Mac users. © 2010 Elsevier Ltd. All rights reserved.

Author-supplied keywords

  • Apple
  • Computers
  • Mac
  • Macintosh
  • Qualitative research
  • Social influences

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Michael W. Firmin

  • Ruth L. Firmin

  • Whitney Muhlenkamp Wood

  • Jordan C. Wood

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free