Is social media a game changer, or just something else in your tool kit?

  • Weiss R
  • 25

    Readers

    Mendeley users who have this article in their library.
  • 0

    Citations

    Citations of this article.

Abstract

The article discusses the role of social media and social networks like Twitter Inc. and Facebook Inc. in promoting brand awareness and communicating patient care practices of health service organizations in the U.S. It explores the perspectives of notable executives including Dala Haldeman, Rose Glenn, and Diane Gage-Lofren in the areas of strategy, marketing and communications. The medical executives have revealed how their organizations have integrated social media and the benefits of its integration to their organizations.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Rhoda Weiss

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free