A Social Network Perspective of Lead Users and Creativity: An Empirical Study among Children

  • Kratzer J
  • Lettl C
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Abstract

Generating ideas at the ‘fuzzy front end’ of new product development is risky and has serious consequences for all preceding development stages. One of the currently most prominent techniques in supporting this idea-generation stage is the lead user approach. Involving lead users in idea generation closely correlates to individual creativity, and both, in turn, to the provision of information in social networks. This study, guided by lead user theory, creativity research and network theory, investigates 16 school-groups of children examining the relationship between the children's social networks and their resulting creativity and lead userness. In addition, the interplay between lead userness and creativity is discussed and empirically tested. The main result of this study is that children who are positioned as bridging links between different groups in social networks reveal both a high degree of lead userness and a high level of creativity. [ABSTRACT FROM AUTHOR] Copyright of Creativity & Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Author-supplied keywords

  • CHILD consumers
  • CHILDREN
  • COMMERCIAL products
  • CREATIVE ability
  • IDEA (Philosophy)
  • MARKETS
  • NEW products
  • SCHOOL children
  • SOCIAL networks
  • YOUNG adult consumers

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Authors

  • Jan Kratzer

  • Christopher Lettl

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