A social values segmentation of the potential ecotourism market

  • Blamey R
  • Braithwaite V
  • 41


    Mendeley users who have this article in their library.
  • 89


    Citations of this article.


The use of social values in segmenting leisure and travel markets involving social goods is suggested as an alternative to the more common personal values approach. Results of a social values segmentation of the potential Australian ecotourism market indicate that the majority of potential ecotourists do not have particularly green values, and those with greener values tend to be least in favour of the use of park entrance fees. The latter appears to be a consequence of the high importance greens attach to equality, and the fact that shared responsibility through income taxes is perceived to be a more equitable source of funds for the management of natural areas.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • R. K. Blamey

  • V. A. Braithwaite

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free