To be successful in our efforts to prveent childhood obesity, we need the cooperation of the beverage, restaurant, and vended and snack foods industries. We should not make any one of them a scapegoat for obesity. On the other hand, with obesity assuming the mantle of number one preventable disease in the nation, these industries should expect pediatricians and parents to hold them accountable for marketing practices that worsen an already deleterious health situation for children.
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