Something Old , Something New : A Longitudinal Study of Search Behavior and New Product Introduction

  • Katila R
  • Ahuja G
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We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensiona search space that spans a spectrum from local to distant search. Our findings in th global robotics industry suggest that firms' search efforts actually vary across tw distinct dimensions: search depth, or how frequently the firm reuses its existing knowledge, and search scope, or how widely the firm explores new knowledge.

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  • Riita Katila

  • Gautam Ahuja

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