Source strategies and the communication of environmental affairs

  • Anderson A
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This article will concentrate upon exploring two main issues: how environment correspondents in Britain see the agenda developing and the extent to which environmental pressure groups employ strategies in order to achieve media attention. I will provide at least some of the answers to these questions, using priliminary research findings from several in-depth, semi-structured interviews carried out between January 1989 and January 1991 with: journalists covering environmental issues in the national daily press and Sunday newspapers; broadcasters covering environmental affairs; and representatives of environmental pressure groups, of related interest groups and of industry. In addition, two case studies of the press coverage of environmental issues were carried out. The case studies were based upon the qualitative analysis of interview material in conjunction with media texts. One was of national press coverage of the seal plague, a virus which killed a large number of common seals off the Norfolk coast during the summer of 1988. The other case study analyzed local and national press coverage of the inquiry into the building of a third nuclear reactor at Hinkley Point, Somerset, between October 1988 and December 1989.

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  • Alison Anderson

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