Spark innovation through empathic design.

  • Leonard D
  • Rayport J
  • 419

    Readers

    Mendeley users who have this article in their library.
  • 394

    Citations

    Citations of this article.

Abstract

what customers can't tell you might be just what you need to develop successful new products

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • D. Leonard

  • J. F. Rayport

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free