Strategic Alignment: Analysis of Perspectives

  • Coleman P
  • Papp R
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Abstract

This paper focuses on the strategic alignment model and how it has been operationalized to enable assessment of an organization’s business and technology strategies into one of twelve defined alignment perspectives using a web-based model. Analysis of data from a multi-year study suggests that certain industries favor specific alignment perspectives. Further analysis of longitudinal data appears to yield distinct patterns of strategy development among industries.

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Authors

  • Preston Coleman

  • Raymond Papp

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