Purpose – The long‐time preoccupation with leadership as the key concept in organizational change ought to be replaced by a more general view that it is the quality of strategic thinking that leads to appropriate change within organizations. Design/methodology/approach – As an example of how strategic thinking works, the current demographic changes in longevity are explored and opportunities for drawing on the experience of older people in business are suggested. Findings – Strategic thinking depends on a collective view of organisational membership and takes for granted that leadership is a collective function not an individual one. Originality/value – Explores a neglected area of strategic concern – namely demographic change and its implications for organizations.
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