Streamlining the Fuzzy Front-end

  • Reinertsen D
  • 23


    Mendeley users who have this article in their library.
  • 13


    Citations of this article.


The so-called 'fuzzy front-end' refers to the time delayed in the process of implementing product development. Reducing fuzzy front-ends therefore constitutes a key, though not very apparent, towards reducing time-to-market. To close this gap, companies must find a place to 'buy time'. They must learn to identify key process parameters, establish a baseline, identify drivers, and plan how to change them. Proper execution of these steps in such a critical stage can spell the difference, paving the way towards outsmarting 'fast' competitors.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Donald G. Reinertsen

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free