The so-called 'fuzzy front-end' refers to the time delayed in the process of implementing product development. Reducing fuzzy front-ends therefore constitutes a key, though not very apparent, towards reducing time-to-market. To close this gap, companies must find a place to 'buy time'. They must learn to identify key process parameters, establish a baseline, identify drivers, and plan how to change them. Proper execution of these steps in such a critical stage can spell the difference, paving the way towards outsmarting 'fast' competitors.
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