Studies show that about 50% of web search is for information exploration purpose, where a user would like to investigate, compare, evaluate, and synthesize multiple relevant results. Due to the absence of general tools that can effectively analyze and differentiate multiple results, a user has to manually read and comprehend potentially large results in an exploratory search. Such a process is time consuming, labor intensive and error prone. With meta information embedded, keyword search on structured data provides the potential for automating or semi-automating the comparison of multiple results.
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