The trusting and cooperative relation between government principal and Construction Agency (CA) which based on the reputation effect from repeated game of principal and agent is a long-term incentive mechanism in government investment project The importance of reputation effect is increasing in the construction agency competition, and the selection of CA based on reputation need an effective measurement of the reputation for CA. The paper analyzed components and driving factors of CA reputation, establishing CA reputation measurement indexes system and model from the view of stakeholders. However the measurement indexes should need further empirical study. Only by this the reputation evaluations can be introduced into CA Market Access management in order to establish a kind of cooperative relation in CA market and make it more perfect. © 2010 IEEE.
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