What Success Factors are Important to Small Business Owners?

  • Walker E
  • Brown A
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Abstract

The article discusses success factors important to small business owners. Small business success can be measured by financial and non-financial criteria although the former has been given most attention in the literature. For businesses to be deemed successful these financial measurements require increases in profit or turnover and/or increased numbers of employees. It is known that not all business owners may want to grow their businesses and there are some small businesses that deliberately refrain from taking on employees.

Author-supplied keywords

  • BUSINESS enterprises
  • BUSINESSMEN
  • CORPORATE growth
  • EMPLOYEES
  • SMALL business
  • TURNOVER (Business)
  • gender
  • home-based businesses
  • personal characteristics
  • small business
  • success measures

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Authors

  • Elizabeth Walker

  • Alan Brown

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