In this paper we describe the playtest method we have developed, a method that combines traditional, scientific survey methods with a controlled laboratory environment to collect systematic, quantitative information about consumers' perceptions of games. The playtest method for gathering consumer perceptions of a game can be used to aid in the iterative development of games that has been described by Salen and Zimmerman 15 and other game designers. We describe some of the ways we have used playtests to provide feedback to game designers and also present a case study of how the method has proven effective at making a game better-that is, more fun.
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