Sustainable Tourism Identification Related SMEs through Strategy Identification

  • Jaafar M
  • Khoshkam M
  • Rashid M
 et al. 
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Abstract

It should be pointed out that expansion of tourism sector relies on micro, small and medium enterprises exist in various related region. This particular study was conducted in Lenggong Valley, Perak to assess the existing strategies in the attempt to develop sustainable tourism related SMEs. Potential businesses in the area were measured using four traditional SWOT inclusive strengths, weaknesses, opportunities, and threats. The results from observation reveal interesting findings in relation to internal and external factors evaluation of tourism related SMEs. Therefore, this study presents the strategies for development of sustainable tourism related SMEs in the Lenggong Valley, which serve the purpose of assessing the potential business of tourism related SMEs and entrepreneurs. In-depth inspection of tourism strategies are critically considered when creating public policy that benefits the area and the local community.

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Authors

  • Mastura Jaafar

  • Mana Khoshkam

  • Munira Mhd Rashid

  • Norziani Dahalan

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