Tabloids: Only the Beginning

Abstract

The former editor of The Guardian applauds the recent decisions by The Independent and The Times to produce tabloid editions and writes: "The quality tabloid revolution will roll on, giving a surge of adrenaline, showing what's possible when you produce newspapers, which, in shape or pace, fit readers' lives. It is a natural step beyond the tabloid feature second sections The Guardian began over a decade ago. It puts the wishes and habits of young, busy readers first... It may shake up the middle market mightily as the Mail and Express face challenges from above as well as below. It could see chunks of current redtop readership migrate to The Independent or The Guardian..."