Taking advantage of business intelligence in a complex-systems environment

  • Gudfinnsson K
  • Berndtsson M
  • Strand M
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Abstract

Business intelligence (BI) has fundamentally changed how many companies conduct their business. In literature, focus has been on volume-operation companies that provide services to millions of customers. In contrast, complex-systems companies have fewer customers and pursue customer needs by providing more customized products and services. This paper presents the results at a case of a complex-systems company with the overall aim to see how a complex-systems company has taken advantage of BI. In addition, a framework was used to measure the BI maturity of the company. Literature also emphasis that complex-system companies may benefit from adopting BI applications from volume-operations companies, but the results indicate that there may be a difference in the importance of BI tools, which in turn may negatively influence such cross-category adoptions. © 2014 The authors and IOS Press. All rights reserved.

Author-supplied keywords

  • Analytic maturity
  • Business Analytics
  • Business Intelligence
  • Complex-systems
  • Volume-operations

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