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Journal article

Taking the measure of social media

CRM Magazine, issue July 2009 (2009) pp. 17-18

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Abstract

The article focuses on the manner of measuring the consumers of a social media network. It states that a measurement camp Wiki has noted that a social network can be measured under the three general headers including behavior, feelings and financial impact. David Alston, vice president of marketing at Radian6 notes that the strength of social media networks is driven by its customers. It cites that Facebook, YouTube and Twitter are the leading social networking sites nowadays.

Author-supplied keywords

  • consumer behavior
  • social media

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Authors

  • Jessica Tsai

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