Taxonomic Mental Models in Competitor Definition.

  • Porac J
  • Thomas H
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In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.

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  • J. F. Porac

  • H. Thomas

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