Television and persuasion: Effects of the programs between the ads

  • Shrum L
  • 31


    Mendeley users who have this article in their library.
  • 38


    Citations of this article.


This article examines the persuasive impact of television programs by reviewing cross-disciplinary research findings on television effects. Additionally, extensive discussion is given to articulating a model of the cognitive processes that underlie television program effects, and recent evidence is presented that supports this model. Discussion delineates the differences between this model and contemporary models of persuasion and argues that television consumption should be a topic of interest for marketing and consumer researchers as well as psychologists. � 1999 John Wiley & Sons, Inc.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free