Television program interest and commercial interruption

  • Krugman H
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Abstract

Examines the correlation between effectiveness of an interrupting commercial and the popularity level of the subsequent television (TV) program. Need to distinguish between viewer opinion and impact of commercial on viewers; Analysis of type of TV shows and their impact value.

Author-supplied keywords

  • TELEVISION advertising
  • TELEVISION programs

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Authors

  • Herbert E Krugman

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