Abstract
Examines the correlation between effectiveness of an interrupting commercial and the popularity level of the subsequent television (TV) program. Need to distinguish between viewer opinion and impact of commercial on viewers; Analysis of type of TV shows and their impact value.
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CITATION STYLE
APA
Krugman, H. E. (1983). Television program interest and commercial interruption. Journal of Advertising Research, 23(1), 21–23. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6558443&loginpage=Login.asp&site=ehost-live
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