Test , Learn , Adapt : Randomised Controlled Trials

  • Haynes L
  • Goldacre B
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Abstract

Randomised controlled trials (RCTs) are the best way of determining whether a policy is working. They are now used extensively in international development, medicine, and business to identify which policy, drug or sales method is most effective. They are also at the heart of the Behavioural Insights Teamʼs methodology.

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Authors

  • Laura Haynes

  • Ben Goldacre

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