A Theory of Organization and Change Within Value-Attitude Systems

  • Rokeach M
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Abstract

The article presents information on an ongoing research program broadly concerned with the relations existing among values, attitudes and behavior. The author considers the functional and structural role, which attitudes, values and value systems play within a person's total system of belief, some conditions, which might lead to enduring change in values, and some consequences, which might be expected to follow from such change. The author says that several considerations lead him to place the value concept in nomination ahead of the attitude concept. Referring to definitions of attitudes, values and value systems, the author says that the discussion so far has proceeded on the assumption that the conceptual boundaries between an attitude and a value, and between a value and a value system, are clear and widely understood. This assumption, according to the author, is surely unwarranted. The author says that an attitude is an organization of several beliefs focused on a specific object (physical or social, concrete or abstract) or situation, predisposing one to respond in some preferential manner.

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Authors

  • Milton Rokeach

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