The third-person effect of tainted food product recall news: Examining the role of credibility, attention, and elaboration for college students in Taiwan

  • Wei R
  • Lo V
  • Lu H
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Abstract

This study examines third-person effect of news of tainted food product
recalls on oneself relative to others The survey (N = 1,213) found that
respondents tended to think the influence of the news on others was
greater than on themselves (the study used reactions to a milk powder
scandal in China) Message credibility and attention to and elaboration
of the recall news were found to reduce the third-person perceptual gap
Furthermore, the perceived effect of news on oneself not on others was
positively associated with the behavioral intention of
information-seeking and taking protective action

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Authors

  • Ran Wei

  • Ven Hwei Lo

  • Hung Yi Lu

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