A Three-Component Model of Customer to Service Providers

  • Bansal H
  • Irving P
  • Taylor S
  • 1

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Author-supplied keywords

  • as the service sector
  • con-
  • customer switching
  • in-
  • relationship marketing
  • retention can be significant
  • reynolds and arnold 2000
  • services marketing
  • sumer commitment
  • the benefits of customer

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Authors

  • Harvir S. Bansal

  • P. G. Irving

  • Shirley F. Taylor

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