Through Pain and Perseverance: Liminality, Ritual Consumption, and the Social Construction of Gender in Contemporary Japan

  • Houston H
  • 13

    Readers

    Mendeley users who have this article in their library.
  • N/A

    Citations

    Citations of this article.

Abstract

Consumption during rites of passage have been relatively ignored in consumer behavior scholarship. This study addresses this void by examining the avoidance of pain medication by Japanese women during the hospital birth ritual. Thiscontemporary practice of consumption avoidance is used by Japanese women to "negotiate" theliquid terrain of liminality duringchildbirth.Partici-pant observation, depth interviews, and a review of cultural and historical texts are used to reveal two emergent themes: the cultural privileging of "naturaln over "artificial" birth and the existence of a mother-child dyad that is central to the cultural machinery of Japan.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • H Rika Houston

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free