Toward More Successful Venture Management.

  • Hlavacek J
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Abstract

Many large corporations have had only partial or minimal success with the deceptively simple venture management system for managing product innovations. A field study of 21 venture failures at twelve large multidivisional corporations has revealed a number of causal factors which provide guidelines for more successful venture management. [ABSTRACT FROM AUTHOR]

Author-supplied keywords

  • CATEGORY management
  • MANAGEMENT science
  • MARKETING -- Decision making
  • MARKETING management
  • MARKETING models
  • MARKETING research
  • MARKETING strategy
  • MARKETING theory
  • NEW product development
  • PRODUCT management

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Authors

  • James D Hlavacek

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