Transformational leadership and the dissemination of organizational goals: A case study of a telecommunication firm

  • Berson Y
  • Avolio B
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Abstract

We examined how the leadership style of top and middle-level managers in a large telecommunications organization was related to their effectiveness in conveying strategic organizational goals. Using quantitative and qualitative methods, we found that transformational leaders perceived organizational goals as prospector oriented and were rated as more effective communicators by their direct reports. We examined research questions regarding the methods by which transformational leaders disseminate organizational goals. An exploratory analysis indicated that managers who reported to transformational leaders tended to have higher agreement on the strategic goals of the organization. Leaders who were effective communicators had direct reports who were more familiar with the goals of the organization. We discussed implications for linking transformational leadership with the strategic roles of leaders. © 2004 Elsevier Inc. All rights Reserved.

Author-supplied keywords

  • Communication styles
  • Organizational goals
  • Transformational leadership

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Authors

  • Yair Berson

  • Bruce J. Avolio

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