Transformative tour guiding: Training tour guides to be critically reflective practitioners

  • Christie M
  • Mason P
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Interpretation is an indispensable tool for achieving the goals of ecotourism. Tour guiding is an educational activity that is part of the process of interpretation. In the past, tour guides were usually untrained, but guide training is now common in most developed countries. Tour guide training is an adult education activity, but much training is competency-based with an emphasis on knowledge transmission and skill acquisition. This article suggests that good training should lead to change, not only in terms of knowledge and skills, but also in attitudes and behaviour.

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  • Michael F. Christie

  • Peter A. Mason

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