Looks at the implementation in the workplace of the "safety is value" ethos - the philosophy that all injures are preventable and that the goal of zero injuries can be achieved. States that to introduce this concept, company leaders must develop a vision and commit to it, then the commitment must be cascaded down the management structure. Comments that managers need to ensure that all employees are held accountable for safety, and strive to develop proactive measures of success, while the organisation's reward system must be adapted to promote safety-related behaviour. 21 refs.
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