The True, the Good and the Beautiful: Reputation Management in the Media Society

  • Eisenegger M
  • Imhof K
  • 22


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


This chapter develops a general theory of reputation that is applicable to any type of organisation. Reputation is defined as a three-dimensional construct comprising the types of functional, social and expressive reputation. It is argued that public relations is essentially oriented to controlling the parameter of reputation and can thus be construed as reputation management. Key regularities of media reputation constitution that must consider the reputation management of economic organisations are described based on empirical research.

Author-supplied keywords

  • Social Sciences
  • general

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in


  • Mark Eisenegger

  • Kurt Imhof

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free