This chapter develops a general theory of reputation that is applicable to any type of organisation. Reputation is defined as a three-dimensional construct comprising the types of functional, social and expressive reputation. It is argued that public relations is essentially oriented to controlling the parameter of reputation and can thus be construed as reputation management. Key regularities of media reputation constitution that must consider the reputation management of economic organisations are described based on empirical research.
Mendeley saves you time finding and organizing research
Choose a citation style from the tabs below