What is Trust ? A Conceptual Analysis and an Interdisciplinary Model

  • McKnight D
  • Chervany N
  • 131


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Trust is a vital relationship concept that needs further conceptual
analysis, not just empirical testing. Trust has been defined in so
many ways by so many different researchers across disciplines that
a typology of the various types of trust is sorely needed. This paper
justifies and develops such an interdisciplinary typology and defines
the constructs within the typology. These constructs, though defined
at the personal level, are scalable to various levels of analysis
and may be used in various trust situations, including IS/customer

Author-supplied keywords

  • customer relationship
  • customer trust
  • human issues

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  • D H McKnight

  • N L Chervany

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