What is Trust ? A Conceptual Analysis and an Interdisciplinary Model

Abstract

Trust is a vital relationship concept that needs further conceptualanalysis, not just empirical testing. Trust has been defined in somany ways by so many different researchers across disciplines thata typology of the various types of trust is sorely needed. This paperjustifies and develops such an interdisciplinary typology and definesthe constructs within the typology. These constructs, though definedat the personal level, are scalable to various levels of analysisand may be used in various trust situations, including IS/customerrelations