Turning “ Like ” to “ Buy ” Social Media Emerges

  • Anderson M
  • Sims J
  • Price J
 et al. 
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Abstract

The market for social commerce will explode over the next five years as companies race to establish stores on social networking sites. As this growth surge happens, social commerce will take its place alongside stores, telesales, and the more traditional Web to emerge as a significant sales channel in its own right.

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Authors

  • Matt Anderson

  • Joe Sims

  • Jerrell Price

  • Jennifer Brusa

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