Understanding Consumer Intentions To Carpool: a Test of Alternative Models

  • Ozanne L
  • Mollenkopf D
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Abstract

This study compares two models of consumer intentions to participate in carpooling behaviour; a Theory of Reasoned Action based model and a model that is based on the Theory of Planned Behaviour. The two models were compared using data from a sample of 323 respondents who each completed a web-based survey. Overall, the results suggest that the model based on the Theory of Planned Behaviour provides a better fit of the data and provides significant insight into the factors that influence consumer carpooling intentions.

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Authors

  • Lucie Ozanne

  • Diane Mollenkopf

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